Trent Reznor, Nine Inch Nails and my favorite campaign of all time. / by Tim Putnam

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I thought I'd leave you with a quick post before I get outta here for a long weekend and share one of my favorite engagement campaigns of all-time. It plays host to mystery, puzzles, games, themes, music, more mystery, and one amazing surprise at the end. I give all the credit to the author, Frank Rose, for detailing such an inspiring endeavor by none other than Nine Inch Nails.  Rather than gank their story, here is a direct link to how mysteries unfold over at Wired.com.

See you on the flip side.