Trent Reznor, Nine Inch Nails and my favorite campaign of all time.


I thought I'd leave you with a quick post before I get outta here for a long weekend and share one of my favorite engagement campaigns of all-time. It plays host to mystery, puzzles, games, themes, music, more mystery, and one amazing surprise at the end. I give all the credit to the author, Frank Rose, for detailing such an inspiring endeavor by none other than Nine Inch Nails. Rather than gank their story, here is a direct link to how mysteries unfold over at

Secret Websites, Coded Messages: The New World of Immersive Games

See you on the flip side.