Trent Reznor, Nine Inch Nails, and my favorite marketing campaign.

Experiential marketing at its finest.

Photo by Robert Maxwell

I thought I’d leave you with a quick post on my favorite engagement campaigns of all time. It plays host to mystery, puzzles, games, themes, music, more mystery, and one amazing surprise at the end. I give all the credit to the author, Frank Rose, for detailing such an inspiring endeavor by none other than Nine Inch Nails. Rather than swindle their story, here is a direct link to how mysteries unfold at

Secret Websites, Coded Messages: The New World of Immersive Games